Fall mini dates sold out in 4 hours
Trackable landing pages beat lost Instagram Story replies — here’s how we structured the launch.
When fall minis open, I link a dedicated page from Instagram Stories — not a generic homepage. The page states exactly what’s included, shows last year’s setup, and routes to the inquiry form with session type pre-selected.
Four hours, twelve slots, zero DMs to dig through afterward. Analytics showed 80% of bookings came from mobile — validating the performance work on gallery pages.